William Hill Ad Song – August/September, 2015: Music details for the new ‘Take It All In, Then Take Control’ Bet In-Play TV Commercial.
What’s the name of the song used in the current William Hill advert and who’s it by?
Track Title: 404.
Artist: Knife Party.
Download From: Amazon or iTunes.
The music in this latest ad from bookmakers William Hill is called ‘404’ and it’s from Australian electro-dance duo, Knife Party. Released in October of 2014, the song comes from the pairs most recent album ‘Abandon Ship’.
Formed back in 2011, Knife Party are made up of Gareth McGrillen and Rob Swire, both of who were originally members of the drum and bass group Pendulum.
Other tracks from the Perth based duo include: ‘Power Glove’, ‘Bonfire’, ‘Rage Valley’, ‘Centipede’ and ‘Internet Friends’. However, one of Knife Party’s biggest hits to date came from their collaboration with electro house trio Swedish House, on the 2011 single ‘Antidote’
William Hill’s ‘Take Control’ advert was uploaded to their YouTube channel on Friday the 21st of August, 2015 and promotes the companies In Play Betting, Cash In My Bet and Priority Access Card features.
The commercial was directed by Ernest Desumbila, who also directed Adidas’ ‘There will be Haters’ football ad from earlier this year.