Three Advert Music 2016 – Song details for the mobile networks dial TV and YouTube commercial.
Song Title: Superdope.
Artist/Singer: will.i.am featuring CL.
What’s a great way to publicise a new song and create demand for it? Feature it in a TV ad. What’s a great way to waste that publicity and demand? Don’t have that song available to buy.
The track used in this latest Three advert is, as you’ve probably already worked out, by will.i.am and called ‘Superdope’.
Though unfortunately not currently available for download, the full length song is expected to be released later this year. The vocalist you can hear performing with the Black Eyed Peas star on Superdope is South Korean singer CL.
Will’s joined on horseback in the ad by Three’s purple puppet mascot Jackson who, for any fans of The Muppets or Sesame Street, is instantly identifiable as a Jim Henson creation.
In case it’s not obvious from watching the video, this commercial promotes the Three & i.am+ dial – A voice-enabled smartcuff that allows users to call, text and email independently of their smartphone.
To coincide with the release of dial, the above ad was posted to Three UK’s YouTube channel on the 13th of May, 2016.