SKY Q Advert Music – Introducing Fluid Viewing

Sky Advert Music 2016 – Artist and song information for the latest Sky Q ‘Introducing Fluid Viewing’ TV and YouTube ad.

Song Title: I’ve Gotta Be Me.

Musician/Singer: Sammy Davis, Jr.

Available For Download From: iTunes and Amazon.

Sky Q’s new ‘This is Fluid Viewing’ advert features a song called ‘I’ve Gotta Be Me’, performed by the legendary American entertainer Sammy Davis Jr.

Originally written for the Broadway musical ‘Golden Rainbow’, Sammy released his version as a single in 1968. The track is included on the musicians album of the same year, which was also titled ‘I’ve Gotta Be Me’.

Other artists who have since covered or performed this popular song include: Tony Bennett, The Temptations, Michael Jackson, Stevie Wonder, Ella Fitzgerald and of course, the cast of Glee.


So what actually is Sky Q? Well as we mentioned while covering an earlier Sky Q commercial, it’s basically a package containing a bunch of new TV viewing options and technology, including 4K UHD picture quality.

Amongst other features, Sky Q will allow users to record up to four channels at once while watching another, stream live, recorded or on-demand content to televisions and tablets anywhere in their home, plus copy recordings from the Sky TV box to a tablet device.

The above video was posted to Sky’s official YouTube channel on the 12th of February, 2016. The ad shows Marvel’s Avengers flowing out of one TV and travelling through the house to a second screen.

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