River Island Advert Song – Spring and Summer 2016

River Island Advert Music – Song, singer and models details for the clothing retailers latest Spring/Summer 2016 TV and YouTube ad.

Song Title: Paint A Smile On Me.

Musician/Singer: Black Yaya.

Available For Download From: Amazon and iTunes.

River Island’s new Spring/Summer advert features the 2013 song ‘Paint A Smile On Me’ by French musician Black Yaya.

If the track sounds familiar to you, that may be because it was also used in last years ad for the Peugeot 2008 Crossover. As we mentioned when covering that campaign, Black Yaya is the stage name of David Ivar – a folk-rock musician who’s also the guitarist and lead singer for the band Herman Dune.

Getting viewers in the mood for a summer holiday, River Island’s latest commercial shows models Lily Donaldson and Garrett Neff enjoying some sun, sea and a giant inflatable swan.

With neither model wearing very much, the ad gives us just a tiny glimpse of what the high street fashion retailer has to offer this season.

Due to begin airing on TV and in cinemas anytime now, the above video was posted to River Island’s YouTube channel on the 8th of April, 2016.

To find out more about models Garrett Neff and Lily Donaldson, check out these fast-paced video interviews:

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