NESCAFÉ Advert Song 2016 – Artist and music info for Nescafe Dolce Gusto’s new ‘Coffee Is Not Just Black’ internet and TV commercial, starring will.i.am.
Song Title: (Sittin’ On) The Dock of the Bay.
Artist/Singer: Otis Redding.
Download The Original Version From: iTunes, Amazon UK and Amazon.com.
Nescafe’s fresh new ad for their Dolce Gusto line of coffee stars Black Eyed Peas member and Voice UK coach will.i.am, and he’s been hard at work in the studio.
The American recording artist, musician, producer and all-round entrepreneur has been busy remixing the 1968 hit ‘(Sittin’ On) The Dock of the Bay’ by legendary soul singer Otis Redding.
According to Will “There is nothing like being creative to reinvent a classic” and I’m sure a little caffeine in you doesn’t hurt either. Soundtrack wise this commercial is a bit of a tease though, seeing how this new remix hasn’t yet been released for download. However, you can of course still get your hands on Otis Redding’s timeless original.
This 45-second Nescafe advert hints at parallels between reinventing classic songs and doing the same with traditional coffee flavours, with Dolce Gusto happy to be thought of as the unconventional coffee brand.
The above video, which finishes with the visual slogan ‘Coffee Is Not Just Black’, was uploaded to the official NESCAFÉ Dolce Gusto Worldwide YouTube channel on the 1st of September, 2016.