Jacob’s Cracker Crisps Advert Music – ‘CRACKIN’ Ad

Jacob’s Advert Song 2016 – Music and singer details for Jacob’s new #CRACKIN Cracker Crisps TV commercial.

Song Title: Ride On Time.

Singer/Band: Black Box.

Available To Download From: Amazon and iTunes.

Continuing on from their recent ‘I Like To Move It‘ and ‘Total Eclipse of the Heart‘ ads, Jacob’s are back with another enthusiastic lip-sync commercial.

This time advertising Jacob’s Cracker Crisps, we see three women really getting into a performance of Black Box’s 1989 dance hit ‘Ride On Time’.

The ladies, who appear to be dressed as bridesmaids, go all out in this one, demonstrating some serious facial contortions. Helping the girls out on vocals is a packet of Jacob’s Sour Cream & Chive.

Italian group Black Box achieved a massive worldwide hit with ‘Ride On Time’, including a number 1 on the UK singles chart.


It’s ironic that this Jacob’s advert shows women lip-syncing to the track, giving that Black Box themselves used French model Katrin Quinol to do just that in the official music video below.

The vocals you hear being sung were originally taken from Loleatta Holloway’s 1980 single ‘Love Sensation’. After creating much controversy for not even crediting the American artists performance, a re-recording of Ride On Time was made with uncredited vocals from future M People singer Heather Small.

The above advert was posted to Jacobs YouTube channel on the 18th of April, 2016.

References: Masterton.co.uk.

Tweet about this on TwitterShare on FacebookShare on Google+