Guinness Advert Music 2016 – Artist and song details for the Irish beers new TV ad about jazz and swing producer John Hammond.
Song Title: Sing, Sing, Sing.
Artist/Musician: Benny Goodman.
Also known as ‘Sing, Sing, Sing (With a Swing)’, the song was written and composed in 1936 by Louis Prima. The version featured in the advert is performed by America’s ‘King of Swing’ Benny Goodman.
You may have also noticed this track, with lyrics, playing in the current ad for Foxy Bingo.
Guinness’ latest ‘Made of More’ commercial, which was uploaded to YouTube on the 1st of February, tells the story of New York record producer and civil rights activist John Hammond.
The music critic was born in the Big Apple during a period of racial disharmony, when local radio stations were banning black music. This was also a time when musicians of different race rarely performed together. But hearing no colour in music, Hammond scoured the jazz clubs of Harlem to seek out undiscovered talent.
Describing himself as “the sometimes intolerant champion of tolerance”, others simply described Hammond as “the world’s greatest talent scout”.