Guinness Advert Song – September, 2015: Music and artist details for the ‘Never Alone’ TV commercial with Gareth Thomas.
Song Title: The Earth Prelude.
Artist/Pianist: Ludovico Einaudi.
Combining with the words of former Welsh rugby player Gareth Thomas to create quite an emotional film, the music for this latest Guinness ‘Made Of More’ ad comes from the Italian pianist and composer Ludovico Einaudi.
Featured on the 2011 album ‘Islands – Essential Einaudi’, the song is called ‘The Earth Prelude’.
Since starting off composing more traditional classical music, Ludovico has since incorporated elements from other genres such as new-age, folk and pop.
The ‘Never Alone’ advert stars ex-Welsh international rugby player Gareth Thomas and his personal story, rounding off with the words ‘Gareth Thomas Thought he was alone. Always part of a team’.
Then, in case you hadn’t realised by this point what was actually being advertised, we’re reminded at the end that the video was created mainly to help sell beer, finishing with Guinness’s traditional slogan ‘Made Of More’.
Released in time for the build-up to the 2015 Rugby World Cup, the ad was uploaded to Guinness Europe’s official YouTube channel on the 7th of September.
Here you can watch an extended version of the commercial, featuring a far more in-depth look at Gareth’s story: