First Choice Advert Song 2016 – Life’s Too Short To Say No

First Choice Advert Music 2015/2016 – Band and song information for the holiday companies new ‘Life’s too short to say no – The Home Of All Inclusive’ TV and YouTube commercial. #JustSayYes

Song Title: The Seeker.

Artist/Band: The Who.

Available To Download From: Amazon and iTunes.

If the music used in this new First Choice holiday ad sounds particularly familiar to you, that could well be because it’s also currently featuring in ITV’s ‘Endeavour’ series 3 trailer. What are the chances of that happening eh?

Anyway, the song in question is ‘The Seeker’ by British rock band The Who. The track was recorded in 1970 and can now be found on the groups ‘Meaty Beaty Big and Bouncy’ 1971 singles compilation, and 2014’s ‘The Who Hits 50 (Deluxe Edition)’ 50th anniversary album.

As we mentioned a few days ago while covering the ‘Endeavour’ trailer, The Who’s most recognisable line-up consists of frontman Roger Daltrey, guitarist Pete Townshend, bassist John Entwistle and drummer Keith Moon.

The above 90-second, full length version of First Choice’s advert debuted on the travel agents YouTube channel on the 18th of December, 2015. The video starts off with a lady queuing up calmly to buy some flowers, before then being lured away Pied Piper-style by the sounds of an ice cream van.


Mesmerised by the tune, the woman steals a cyclists bike and sets off though the country roads in pursuit of the vehicle. With either the theft of the bike playing on her conscience, or simple having no regard for her own personal safety, at no point does she stop to steal a helmet.

Then, using that classic sniffer dog-evasion technique from the movies, the woman abandons the bike and takes to the water. After discarding much of her clothing while underwater, the lady re-emerges to begin her new life in a foreign country.

For those of you not looking to travel abroad for the purpose of avoiding police capture, but rather to enjoy an innocent summer holiday, First Choice tell us they’re ‘The Home Of All Inclusive’, giving you whatever your heart desires. #JustSayYes

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