Dryathlon Advert Music – Band and song details for Cancer Research UK’s September 2016 Dryathlon TV ad campaign.
You can sign up and help raise money to beat cancer sooner by visiting dryathlon.org.
Advert Song Title: Unbelievable.
The advert begins by pointing out how many people in Britain need only the slightest excuse to get the drinks in, be it a rare appearance from the sun, an accurately flipped teabag, or simply fact it’s Wednesday.
So if you think you could benefit from banishing the booze next month, or just fancy raising money for a good cause, maybe you should sign up for the Dryathlon. Then if you find yourself liking life without alcohol, I guess you could even follow that up with a sober October.
The song you hear playing in this ad is called ‘Unbelievable’ and is performed by the British alternative dance band EMF.
Released back in November of 1990, the track reached number 3 on the UK singles chart and later even topped the US Billboard Hot 100.
This 30-second Dryathlon video was posted to the official Cancer Research UK YouTube channel on the 8th of August, 2016.