Betfair Advert Song 2016 – Music and artist details for the online betting companies new ‘Ready?’ internet and TV ad campaign.
Song Title: Higher Ground.
DJ’s/Producers: TNGHT (Hudson Mohawke x Lunice).
Consisting of Scottish DJ Hudson Mohawke and Canadian DJ Lunice, TNGHT formed in 2011 before releasing their self-titled debut EP the following year. It is that five song EP from which Higher Ground is taken.
Along with TNGHT’s powerful soundtrack, this latest Betfair advert also features a voice-over actor telling us: “You know what a champion is? A champion is someone who’s ready when the bell rings. Not just before. Not just after. But when it rings.”
Far from being a simple slogan thought up by the bookmakers ad agency, this is actually a quote from the early 20th century American boxer Jack Dempsey.
The above full length version of Betfair’s ‘Ready?’ commercial was posted to the companies official YouTube channel on the 7th of August, 2016, along with a shorter 30-second version.