B&M Advert For Dogs – 2017 ‘Woof’ More Than A Bargain

B&M Stores Ad 2017 – Video and song details for the retailers new ‘World’s First TV Advert for Dogs – More Than A Barkin’ commercial.

Original Song Title: More Than A Feeling.

Original Singers/Band: Boston.

Available To Download From: Amazon and iTunes.

B&M Bargains have just released what they claim to be ‘The World’s First TV Advert for Dogs’, looking to bypass the human owners and instead promote their products direct to your four-legged friends.

Woofing, barking and whining his was through the ad, the B&M sales assistants pitch thankfully comes with English subtitles so us non-canines can understand.

As with B&M Stores earlier pre-Christmas TV adverts, this one again ends with the companies ‘More Than A Bargain’ jingle, which is of course a reworking of the classic rock song ‘More Than a Feeling’.


More Than a Feeling was a hit single in 1976 for the American rock band Boston which, thanks to its timeless guitar riff and chorus, remains as popular as ever.

The above 30-second version of this dog friendly commercial was added to the B&M Stores YouTube channel on the 13th of March, 2017.

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